DPC Providers

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Direct Primary Care Marketing for DPC Providers

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The Direct Primary Care practice is a new concept that has been growing rapidly in the United States over the last decade, and that also includes direct primary care marketing. 

Ready to boost your business's online presence and drive real results?

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Article Quicklinks

Ready to boost your business's online presence and drive real results?

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DPC MARKETING
The healthcare community has always dedicated its services to its patients. DPC physicians are doctors that provide primary care services to their patients without the help of insurance providers or other third-party payers. With the DPC practice, physicians can give quality care to patients.

 

We’ll explain how marketing works for Direct Primary Care practices and how it can help your business grow!

 

The first step towards providing affordable healthcare to everyone is to establish an online presence. Patients should be able to see who you are when they visit your site. They should also be able to discover the benefits of choosing DPC. Putting this into practice may seem more difficult than it is. 

 

Tipping Point Digital specializes in healthcare marketing strategies for direct primary care clinics, large and small. 

 

No matter what kind of healthcare practice you have, we can help you develop an online marketing strategy that works for you. 

 

As part of our collaboration, we will help your practice rank higher on search results and educate other practices about DPC.

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What Is Direct Primary Care Model?

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Direct primary care (DPC) practices provide primary care services, which are billed directly to the patient by the physician or practice. 

 

For use of a comprehensive range of primary care and administrative services, DPC practices typically charge patients a fixed fee according to a contract. 

 

The DPC practice framework includes any model designed to replace third-party insurance coverage for primary care services with a direct contracting approach designed to contract directly with patients and consumers. 

 

With these periodic payments, patients usually receive a higher level of health care services than they would with traditional fee-for-service medicine. 

 

Some of these services include real-time access to their personal doctor with advanced communication technology, extended visits, and sometimes even home-based medical visits along with highly personalized, coordinated, and comprehensive care administration. 

 

The AAFP supports the right of physicians and patients to choose their own ethical delivery system model, which can include the DPC practice setting.

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What is Marketing for Direct Primary Care?

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DPC marketing involves several strategies to be implemented.  Direct primary care practice marketing uses digital channels to educate patients about direct primary care (DPC).

 

A DPC clinic’s focus on limited visits and unlimited access means they are unable to provide the same level of care as an insurance-based medical practice.

 

DPC marketers must be able to differentiate themselves from these clinics by showing patients the difference between direct primary care and insurance-based medical practices.

 

The DPC marketing campaign includes a variety of channels, including:

  • Content Marketing (Blog Post, Blog Articles)
  • Social Media Advertising (Facebook Ads)
  • Search Engine Optimization for DPC clinics (SEO)
  • Google My Business listings (now renamed to Google Business Profile) 
  • Create a DPC service website
  • clinic reviews
  • DPC physician ratings and testimonials

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Which Direct Primary Care Marketing Strategy is Most Effective?

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It is still a relatively new model of practice called Direct Primary Care (DPC). DPCs’ payment structures are completely different from those in insurance-focused traditional practices, which can mean they need to market their services in order to build their patient panels. 

 

Unlike traditional practices, DPCs offer many benefits, as independent doctors can see fewer patients. DPCs will not succeed, however, unless they attract patients.

 

Educating consumers is the first step towards an effective DPC marketing campaign. Patients may be reluctant to try this new concept because it seems too good to be true.

 

With no co-pays or deductibles, a patient can access a primary care provider for as low as $60 a month, including communication during and between appointments. Potential patients will need to be educated about the benefits and legitimacy of a DPC by a DPC’s marketing efforts.

 

Word-of-mouth advertising is an excellent way to promote this practice. Getting patients to refer to your practice often is the most effective way to market and educate potential clients as well. 

 

DPC-based advertising will do more for the practice’s marketing than any amount of paid advertising thanks to the testimonials of those patients who have benefited from the DPC system and are delighted with the results.

 

A practice that is engaged with its patients effectively will become a popular subject for testimonials, which will spread through word-of-mouth and be showcased on the practice website. 

 

You can market your practice through social media posts as well. By having existing patients spread the message on social media, you can ensure that the message is legitimate.

 

As long as current patients get quality care and are encouraged to spread the word, a DPC can easily build a low-cost marketing plan into their practice management plan.

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Social Media

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Social media can greatly spread the word about your DPC practice. Publishing relevant content on social media platforms can inform patients about direct primary care, generate interest among potential patients and help your clinic rank higher on search results.

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Writing Articles

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Post content about DPC on your website to get the word out there that you’re open for business! It’s important to publish high-quality blog posts with useful information so people will view your clinic as a reputable and trustworthy clinic.

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GMB Listing

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Claiming your listing in Google My Business can greatly help patients looking for a practice in their area. It’s important that you include a description of your practice so that patients have a good idea of what it is before they click on the link to visit.

 

You should also include your contact information, hours of operation, practice language, and any other relevant information you might have.

 

Include Direct Primary Care in your list title so that it will be easier for people to find the listing when they’re searching Google Maps.

 

It’s also important to include keywords like “Direct Primary Care Marketing” and “Direct Primary Care Medical Practice” because patients are more likely to find your listing if they’re searching with those words.

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Search Engine Optimization

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When you create content for your website, clients won’t automatically find you through these. You need to implement an SEO strategy to make sure that you are found online. A DPC marketing strategy for SEO is important! More than 59% of all leads fall through the cracks due to lack of consistency, frequency and content! Set up an outline for your content, social media every month and post consistently and frequently! Build trust with Google same as your future clients! 

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Looking to Generate More Leads Online?

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To achieve long-term growth in your direct primary care business, you need to market online and off. Your digital marketing campaign must be well-funded if you hope to generate more leads and revenue.

 

Let’s get your direct primary care marketing ideas off the ground! Tipping Point Digital is here to lift you up!

We can assist you with creating a marketing campaign if you don’t have time to do it yourself. Having built successful campaigns over the past decade, our digital marketing experts know how to run campaigns to help your business grow. 

 

Interested in done for you marketing services for Direct Primary Care Providers? We are a DPC marketing agency that give you back your time and head space.
We generate results for our clients’ high volume keywords on Google, Google Business Profile and SERP’s. Plus, we do it all for you. Saving you time to focus on the tasks only you can accomplish. And yes, our SEO agency creates and posts optimized social media content too!

Hire us to create a game plan and we will strategize using our proprietary holistic approach to effective results driven SEO marketing. You then take the game plan and do it yourself, or take the next step with our agency to do it all for you!

 Get a Game Plan!

 

 

Tipping Point Digital

https://tippingpointpro.com/power-hour/

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