Types of SEO

Types of SEO: Which is Best for Your Business?

In the digital world, making your website visible is key. SEO or Search Engine Optimization plays a vital role in this. Think of SEO as a toolkit for the technical aspects of digital marketing. Each tool helps your website rank higher on search engines like Google. Yet, not all tools serve the same purpose. 

This guide introduces you to the different types of SEO. Each type has its unique role in improving your website’s visibility. Understanding the types of SEO can improve your digital marketing strategy. Let’s dive in and explore the essentials of SEO and sticking to search engine guidelines.

What are The Major Types of SEO?

SEO encompasses various strategies in digital marketing. Their purpose is simply to improve your website’s visibility and ranking in SERPs or search engine results pages. Among these strategies, On-Page SEO, Off-Page SEO, and Technical SEO stand out as foundational pillars. Each of them addresses different aspects of a website’s performance and reputation. Let’s discuss each one below.

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What are The Major Types of SEO

On-Page SEO

On-page SEO focuses on optimizing elements directly on a website. These elements involve content quality, keyword usage, and optimizing images and meta tags. The goal is to improve visibility in relevant search engine results pages. Businesses can do this by doing blog posts or content marketing.

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There are common on-page SEO practices. The key elements include optimizing title tags, content, internal links, and URLs. Here are the important parts of On-Page SEO:

  1. Title Tag Optimization. The title tag is crucial because it lets search engines know about the webpage. It should include targeted keywords and be compelling to encourage clicks.
  2. Meta Descriptions. Though not directly impacting rankings, a well-crafted meta description can improve click-through rates. It should summarize the page’s content and include relevant keywords.
  3. Keyword Optimization. Proper keyword research and placement within the content are essential for on-page SEO. However, you should be wary of keyword stuffing. It can cause your rankings in search engine results pages to plummet. Only do so if you are writing long-form content.
  4. Content Quality. High-quality, valuable, and informative content that fulfills the search intent is critical. Content should be original and comprehensively answer the user’s query.
  5. Internal Linking. Linking to other pages on your website helps search engines discover more content. Search engine algorithms will begin to understand the relationship between the pages. It also improves site navigation for users.

Each of these components plays a vital role in improving a website’s visibility and ranking in search engine results pages (SERPs). Balancing these elements effectively can lead to a strong on-page SEO strategy.

Off-Page SEO

Off-page or off-site SEO, in contrast, deals with actions taken outside of the website to improve its standing. This includes building backlinks from reputable sites and engaging in social media marketing.

Think of it as other efforts to increase the site’s authority and trustworthiness in the eyes of search engines. The premise is that a website recommended by other credible sites gains more visibility. Some key methods include:

  1. Backlink Building. Acquiring high-quality links from authoritative websites increases your site’s authority. It’s a great digital marketing strategy that also improves your presence in search engine traffic.
  2. Social Media Marketing. Using social platforms to engage with your audience and share your content indirectly affects your SEO. Social media engagement will do wonders for your organic search results. It might also lead to an increase in conversion rates.
  3. Guest Blogging. Writing posts for other websites to gain backlinks and increase your site’s exposure. This also works both ways for guest posting since it includes long-form content.
  4. Influencer Outreach. Collaborating with influencers to reach a wider audience and generate backlinks. It helps you expand your social media presence through tons of online reviews.
  5. Brand Mentions. Get your brand mentioned on other websites. Even with or without a link back, it will still improve your visibility in search engine results pages.
  6. Local Listings. Ensuring your business is listed on local directories and maps to improve local search visibility. Your business listing should be present with a Google Business Profile. It is another ranking factor to improve your visibility on the Google Search Console.

These techniques help improve your website’s reputation. Your business will grow through the use of external factors that can capture the relevant traffic. It will also help your organic search results with every piece of content that you post on social media.

Technical SEO

One of the best types of search engine optimization methods is technical SEO. Although it involves non-content and technical elements, it can improve your site’s backend structure.  It is one of the foundations to aid search engine algorithms. Specific technical SEO strategies include optimizing site speed and ensuring mobile-friendliness.

Even more, technical SEO factors can improve your organic traffic since your website is better. Search algorithms will prioritize your business more due to the key elements of technical SEO.

Other Types of SEO

While businesses often focus on the primary categories of SEO techniques, there are other methods equally capable of enhancing online presence. These methods vary in focus and application but share the common goal of optimizing your website.

Other Types of SEO

Your business can tap into new opportunities for growth by making use of these other types of SEO techniques. It will ensure you can reach a wider audience and improve your online visibility. Yet, over-optimizing SEO tactics might cause low-quality content. You should take note of the other types and build a digital marketing strategy accordingly.

Image SEO

Image SEO involves optimizing website images to enhance their discoverability by search engines. This process includes creating responsive images that adapt seamlessly to different devices, improving your image sitemap for better indexing, and minimizing image file sizes to speed up page loading times. To further optimize your visual content, consider a few of the following image dimensions and aspect ratios:

  • Ad Banners. Common banner image sizes include 250×250 pixels (1:1 aspect ratio) for square banners and 160×600 pixels for vertical/skyscraper banners​.
  • Blog Images. Ideal dimensions for blog images are 1200×630 pixels (3:2 aspect ratio), with specific sizes recommended for landscape (1200×900) and portrait (900×1200) formats​.
  • Website Logos. A common size is 250×100 pixels (2.5:1 aspect ratio), with recommendations varying between square and rectangle shapes​.
  • Favicons. Standard sizes include 16×16 or 32×32 pixels, with a 1:1 aspect ratio​.

You must also remember to incorporate your keyword strategy for Image SEO. Adding an alternate text for the image or renaming the image will boost your chances. Now, SERPs will find you without taking too long.

It is a technical optimization that helps your visibility on SERPs. Image SEO also contributes to the performance of your website. This strategy can lead to better user engagement and increased organic traffic.

Video SEO

Video SEO involves optimizing video content to increase its visibility and ranking on search engines like Google. It also includes video hosting platforms such as YouTube. The primary goal of video SEO is to make your content easily discoverable by both search engines and users. 

For optimizing video content across different social media platforms, it’s crucial to consider both the preferred lengths and formats. Here’s a concise guide based on the latest specifications.

  • Short-Form Videos (Under 2 minutes). Ideal for quick engagement on social media aiming for fast loading with sizes under 5 MB.
  • Mid-Length Videos (2-10 minutes). Best for detailed content like tutorials, optimized for the web with sizes around 10-50 MB.
  • Long-Form Videos (Over 10 minutes). Suited for in-depth content such as interviews. Usually, they have larger sizes (50-200 MB or more) optimized for streaming quality and loading times.

When you opt for this technique, make sure your videos are both entertaining and educational. Doing so can lead to more views and higher engagement rates. Video SEO will help you increase traffic to your website or video channel. One of the best ways to improve visibility on social media platforms is through video content. Just remember to make use of meta titles and SEO-friendly video descriptions.

e-Commerce SEO

This technique refers to the optimization practices specifically tailored for online stores. If you have an e-commerce business, this will help improve your visibility in search engine results pages. You can use competitive keywords and various online marketing to make your site more attractive.

In e-commerce SEO, you need to know the relevant keywords and phrases that customers use related to the products you’re selling. By incorporating those keywords in your product name and description, your business becomes more visible in the eyes of your target audience. 

Mobile SEO

Mobile SEO makes websites work smoothly on smartphones and tablets. It involves making sites look good on different screen sizes and load quickly. Non-mobile-friendly websites often have high bounce rates, which refers to users leaving their pages.

It is crucial to have mobile optimization if you want to keep visitors interested. Remember, there are more mobile phone users than desktop users. According to Kinsta, 55% of the world’s internet traffic comes from mobile phones. Desktop users only had 43% while the rest came from Tablet users.

It goes to show that mobile SEO can even improve your ranking in search results pages. Think of this technique as a key step to reach more customers.

Local SEO

Local SEO is a strategy designed to make your business more visible in local search results. It helps businesses promote products and services to local customers at the exact time they’re looking for them online.

By implementing local SEO, your business can increase its chances of appearing in the top search results when potential customers search for relevant products or services in your area. It’s crucial for brick-and-mortar stores that operate at geographical locations. Not only can it attract more foot traffic, but Local SEO also improves your online presence. You may also read our guide to learn more about local SEO.  

International SEO

International SEO is the process of optimizing a website or a blog for a specific country. This helps search engines easily identify which countries you want to target. It even suggests which languages you can use to appeal to global audiences. This strategy helps businesses increase their online visibility and attract customers worldwide. By implementing this strategy, you can increase your traffic and sales on a global scale.

Unlike Local SEO, international SEO targets a broader, international audience. This involves considering tons of factors. Key factors include country-specific domains, language targeting, and cultural differences.

How to Know What Types of SEO Your Business Needs?

As mentioned, each of the types serves different purposes. To know which one you need, you first assess your unique needs and objectives. If you want to find the right type of SEO suited for your business, you will need to do some digging. You can try checking out your site health and performance through the use of tools, like Google Analytics.

How to Know What Types of SEO Your Business Needs

However, the best way is to do some audits on your website. We discussed below how to do a content audit, technical audit, and backlink profile audit. All these will help you determine what types of SEO to use, highlighting the most effective methods.

Do A Content Audit

A content audit is essential for businesses looking to boost their organic traffic. It involves reviewing all web content to see how it affects search rankings and performance. This process helps identify successful content to replicate and find weak or outdated content that may hurt SEO. You can improve your site’s SEO health by removing or updating low-quality content.

The content audit will also help you form a keyword strategy since it will show topics you haven’t discussed yet. Addressing these gaps with relevant content can attract new visitors and establish credibility. Here are a few tips when doing a content audit:

  • Define Objectives and KPIs. Establish what you’re aiming to achieve with your SEO efforts—be it boosting organic traffic, conversion rates, or content relevance. Setting clear goals and relevant KPIs guides your audit focus.
  • Utilize SEO Tools. Employ tools like Google Analytics, Ahrefs, or SEMrush to analyze traffic, keywords, and on-page SEO efficiently. These tools help identify areas for improvement and opportunities for optimization.
  • Prioritize Based on Performance. After analysis, prioritize updates to pages that either are underperforming or have a high potential for traffic and engagement. Focus on optimizing high-value pages, addressing content gaps, and ensuring content meets search intent and user needs.

In short, content audits allow businesses to understand their content’s impact. It can also fix issues, fill content gaps, and improve site structure. This leads to better search rankings and quality content.

Run A Technical Audit

Running a technical audit is crucial for businesses to identify their specific SEO needs. It reveals the website’s current performance and pinpoints areas for improvement. Your company can uncover technical issues like slow page speed, broken links, and unoptimized content. You can even use search engine crawlers to find out what’s wrong with your website. Here are three tips you can use when doing a technical audit:

  • Assess Website Structure and Navigation. Ensure your website’s structure is logical and user-friendly. A well-organized site helps search engines crawl and index your content more effectively. Evaluate your site’s navigation and internal linking strategy to ensure that it facilitates a smooth user experience and evenly distributes page authority across your site.
  • Optimize Site Speed and Mobile Usability. Page speed is a critical factor for both user experience and SEO. Use tools like Google’s PageSpeed Insights to identify and fix issues that slow down your site. Additionally, with mobile-first indexing, ensuring your website is responsive and provides a seamless experience on mobile devices is crucial. Test your site’s mobile usability with Google’s Mobile-Friendly Test tool.
  • Check for Technical SEO Issues. Conduct a thorough review of common technical SEO issues that can affect your site’s ranking. This includes checking for duplicate content, broken links, improper use of canonical tags, and ensuring your site is using HTTPS for security. Tools like Screaming Frog SEO Spider and Google Search Console can help identify and address these issues.

You can tailor your SEO strategies to address these issues directly. Doing so helps your site become both user-friendly and optimized for search engines. This targeted approach enhances the website’s visibility. Plus, it improves user experience and reduces bounce rate.

Audit Your Backlink Profile

Businesses audit their backlink profiles to identify the quality and diversity of incoming links. This process helps spot opportunities for improvement. It also addresses potentially harmful links that could penalize their search engine rankings. Essentially, backlink audits inform businesses about where they stand and what steps they need to take to optimize their SEO efforts. Here are a few things to keep in mind when auditing your backlink profile:

  • Analyze Backlink Quality. Use tools like Ahrefs, SEMrush, or Moz to assess the quality of your backlinks. Focus on the relevance and authority of the linking sites. High-quality backlinks from reputable and relevant sites significantly boost your SEO, while poor-quality links can harm your rankings.
  • Identify and Remove Toxic Links. Look for backlinks from spammy or irrelevant sites and consider disavowing them using Google’s Disavow Tool. These links can damage your site’s credibility and search engine rankings.
  • Monitor Your Competitors’ Backlinks. Analyzing your competitors’ backlink profiles can reveal new opportunities for your own link-building strategy. Identify where they are getting high-quality backlinks and target similar sites for your outreach efforts.

Once you understand your backlink scope, you can develop targeted SEO strategies. You can begin focusing on building high-quality, relevant links. This enhances your online authority and improves search engine visibility. 

Wrapping Up

In the dynamic landscape of online visibility, understanding the intricacies of SEO emerges as the cornerstone of digital success. It illuminates pathways to increased traffic and unprecedented growth. The strategic use of keywords in your well-crafted content encourages search engines to present your page to users.

In the grand tapestry of SEO, every element, from On-Page SEO to link building plays a crucial role. It is not a mere strategy but a dynamic force shaping your online narrative. Auditing can also help you understand what type your business needs. Once you finish your audits, you can then start choosing from the many types of SEO. Your online marketing strategy will be built upon informed decisions and precise optimization.

However, you don’t have to do it alone. At Tipping Point Digital, we help service providers improve their digital presence. Our commitment to ethical practices, innovative strategies, and a comprehensive understanding of SEO positions us as your ideal partner. 

Let this conclusion mark the beginning of your digital triumph. Embrace the power of SEO and witness your business unfold endless possibilities. The journey to digital excellence awaits—contact us NOW

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