The Outdated Course of Realtors – Point Taken with Rina Bindi FT. Oliver Borr

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What Needs to be Updated in a Realtor’s Education

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Rina Bindi and Oliver Borr discussed the out-dated course of realtors and how Oliver pivoted his past education with being a realtor to becoming a successful entrepreneur. Therefore successfully helping other realtors with his marketing agency, on Point Taken with Rina Bindi.

On November 24, 2020, Rina met with Oliver, Founder & CEO of Borr Digital and host of The Real Marketer Podcast. They talked about the highs and lows of owning a family-owned business. Additionally, what realtors are doing wrong and primarily, how their education as a realtor has failed them.

“I think the fact that there’s not a lot of support out there in the industry means that the people that I’m talking to, I can talk until I’m blue in the face and show them this and that, at the end of the day, they’re a little bit lost and so it’s harder for them to sort of know what they’re buying into a little bit as much as I show them and everything like that.” As said by Oliver, as he shared his sentiments on the more challenging aspects for him with his agency, Borr Digital.  His agency particularly works with real estate agents, and helping them with lead generation.

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If part of the training to become a real estate agent was around what you need when hiring a lead generation agency, my job would be a lot simpler.

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Oliver continues, “And so what I find I need to do is spend a lot of time looking at the mirror and thinking about what I need to do differently and how am I going to make this more accessible. And tons of time researching my industry and what real estate agents need.”

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Lightbulb Moment

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Adapting to the lack of information real estate agents have, and further conducting self-study and research, Oliver concluded that the problem is with their education.

During this time of adapting with his clients, Oliver considered his time during his education as a Realtor. “One thing that really bothered me after I failed the test was – the reason that I wanted to become a real estate agent is because I’m an entrepreneur. I was never a great tester, a lot of entrepreneurs can probably attest to themselves…”

“…I can’t just memorize an arbitrary system that someone gives to me. And so it was a little bit out-dated to me, that I was learning so much detail oriented information. That every realtor that I spoke to said, ‘You’re not going to need this information, you’re not!’ ”

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Most of the job is how I can help people, how can I get my name out there.

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Oliver definitely invested a lot of his personal time putting himself in his client’s shoes. Thus making sure that he can provide the absolute best service for them, and it shows.

Continuing, Oliver said, “…the other stuff they talk about like roofing structures, and this and that like, you have home inspectors, you have mortgage brokers, they’ll deal with all of that. You just don’t need to know this stuff or even if you did need to know it, it’s not as important as learning how to be successful in the industry.

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Conclusion

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It is quite puzzling how in this day and age; realtors are still misguided by their education. Oliver firmly wraps up the topic saying that every real estate agent is up against an out dated industry. Realtors spend so much time studying and becoming a real estate agent but nobody talks about how they can make a successful career out of it.

Every agent that he’s handling had the same problems:

They don’t know how to get leads.

If they do get leads they don’t know how to get qualified leads

If they do get qualified leads they don’t know how to nurture them.

And so, these became his motivating factors that shaped Borr Digital. He believes that the things that are problems to real estate agents should not be the main problem. If you’re willing to look after somebody and you’re providing a great service, not being able to find people to provide good service for is not the reason that somebody shouldn’t have a successful career.

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Oliver Borr, Founder & CEO of Borr Digital, talks about the outdated education that upcoming Realtor Agents take and why it is a big dilemma.

Check him out and his services on the links below!

Official Borr Digital Website – https://www.borrdigital.com

LinkedIn – https://www.linkedin.com/in/oliver-bo…

Facebook Page – https://www.facebook.com/borroliver

You can also check out his podcast, “The Real Marketer” on every available podcast-website!

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