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Attorneys

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It’s no secret that HVAC contractors are in the business of repairing and installing heating, ventilation, and air conditioning systems. But what about HVAC marketing? That’s where Tipping Point Digital comes in.

 

We offer a range of digital marketing services for HVAC companies to take their marketing efforts to the next level – so you can generate leads, get an edge over other HVAC companies, close deals faster, etc.

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If you’re looking for a new way to reach potential customers or just want to learn more about our approach before making your decision on whether or not you need us on your team, then read on!

 

The internet is the go-to for people who are looking for something to buy. Most people who search for something on Google are looking for a specific product, and HVAC contractors are no exception.

 

There’s a great deal of competition out there for customers in the HVAC industry. Because of this, it may seem intimidating as an HVAC business owner wondering where you should start with marketing your company. Fear not; we’re here to guide you on some things you can do to make sure you stay on the top of the search results for HVAC.

 

  • Get Your Company Listed in Online Directories
  • Optimize Your HVAC Website With Keywords Relating to HVAC
  • Implement an SEO Campaign That Includes Both Off-page and On-page Optimization Techniques
  • Leverage Social Media Marketing 😉
  • Use Videos for Marketing

 

These are some HVAC marketing ideas on how to market your HVAC business in this digital age. However, there’s more than what meets the eye.

 

Although the HVAC marketing strategies above are ideal for ranking your HVAC company on Google, that’s not the only thing you can do.

 

Before you start thinking about SEO and everything in between, you should consult a digital marketing expert on what steps to take.

 

Tipping Point Digital offers HVAC contractors the Power Hour. Ideal for business owners who want a consultation on their HVAC marketing strategy.

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How Can I Promote My HVAC Business?

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Here are some of the top HVAC marketing strategies used by countless HVAC advertising or marketing groups.

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Keyword Research in Search Engine Marketing

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In keyword research, you look for search terms (keywords) your ideal customers use to locate products and services. Google Planner is an excellent resource for keyword research. 

 

For the most part, you should target keywords that include the city you are in plus the service you offer. You can use keywords like HVAC contractor or HVAC repair plus the name of your city next to it. You can find the number of monthly searches for these terms within Google Keyword Planner.

 

Utilizing the following strategies can help your site rank on the first page of Google for all of the keywords you find.

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HVAC Marketing Competition Analysis Improves Your Search Rankings

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Having developed a strong list of keywords, it is now time to analyze your competitors. You will need to determine what your competitors are doing well and not doing in order to complete this exercise. Several important questions can be answered by this analysis:

 

  • Does their performance in search compare to what you expected?
  • How active is the company on social media?
  • What type of content do they provide on their blog to encourage buyers to purchase?
  • Is their YouTube channel active?

 

Questions like these are important to answer. They can hint at how well your competitors are doing on the web and how much authority they cover.

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Content Development for HVAC Marketing

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Creating highly valuable content for your HVAC blog and beyond is crucial for positioning your company as an authority in your area and building trust. 

 

Remember that content creation isn’t just about writing 150 words. When you write, you should be creating “content assets” at every step. Content that is evergreen now, or to put it simply, content that continues to provide value even years after it is first published.

 

To help you develop content assets for your business, here are a few quick tips:

  • Marketing content for HVAC systems should address a “problem.”
  • Do NOT make the content about you or your business
  • Reciprocity
  • Appeal 
  • Authority and Brand Awareness
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Content Marketing for HVAC

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The simple act of publishing great content is insufficient. It’s only through content marketing that people will see your content. 

 

Content can be promoted in a variety of ways, such as by contacting bloggers, by sharing articles or videos on social media, by paying for ads on Stumbleupon or Reddit, or by simply guest posting on relevant websites.

 

The most difficult part may be marketing your content via email, which is why you should spend as much time promoting it as you did writing it.

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Optimization of HVAC Websites for Search Engines (SEO)

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The time has come to spread the word about your quality content. Search engine optimization (SEO) is required for this.

 

Search engine optimization consists of locating keywords relevant to your business, optimizing your HVAC website for those keywords, and building “votes” (backlinks) on your website to establish its authority and credibility.

 

Your Google rankings will improve when you implement this process properly, and you will get qualified, purchase-hungry traffic flowing to your Website.

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Google My Business Listings and Business Pages

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Optimum positioning in local map packs begins with your GMB listings and business page. In order for your GMB and page to align with your website, it must include the same information. 

 

In other words, this is your NAP-W information, which stands for your Name, Address, Phone Number, and Website. When this information appears on your GMB and business page and website, you can begin building business listings across a range of authoritative sites. 

 

Internet users must have accurate NAP-W information. The quality of local SEO even counts as the #1 determining factor.

 

In addition to local pack ranking, your customer base is the second most important factor. Make sure that you collect positive reviews from happy clients on your GMB and business page.

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Online Presence or Social Media Presence

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Social media is the best place to establish a relationship that will eventually result in people using your services (through email marketing).

 

These websites are among the most trafficked websites in the world:

  • Facebook – 1.19 billion active users
  • YouTube – 1 billion active users
  • Google + – 540 million active users
  • Twitter – 284 million active users
  • LinkedIn – 187 million active users
  • Instagram – 300 million active users
  • Pinterest – 70 million active users

 

If there are 3 BILLION people in the world, it would be absurd to believe that there would not be one person interested in hiring your HVAC company.

 

In conclusion, businesses need to engage with their customers online. You can use it not only to build massive trust, but it’s also a great way to increase the visibility of your brand for free.

 

As a result, Google now ranks websites according to social activity, which has become a key component in an HVAC marketing strategy (or any other marketing campaign). Google considers over 200 different factors when determining its ranking, but social presence and activity have gained increasing importance.

 

As you can see, social media is not only beneficial to your business internally, but it can also help boost your search engine rankings.

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What Is the Target Market for HVAC?

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Heating, Ventilation, and Air Condition Services thrive in a market full of homeowners, landlords, and local businesses. Some people may need heating and cooling services right away, some might hire you for an air conditioner problem, but most people who have an HVAC system on their property will eventually need one.

 

HVAC services are a business that is often overlooked by new companies, but it’s one of the most important industries in terms of customer service.

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How Do I Get More HVAC Clients?

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Aside from the methods mentioned above, there are still a few more ways that you can try to get more clients.

 

  1. If you have an email list, make sure that your audience is segmented for the best results. Send out monthly newsletters to those who are interested in HVAC services instead of sending them out to the entire list.
  2. HVACs tend to live in an area of specialization, so find your niche and make that a big part of your HVAC marketing strategy. For example: if you offer commercial services, then focus on things like heating systems for schools or businesses instead of just residential ones.
  3. If you have a blog, it’s ideal that you create a page for an HVAC business. You can share tips and tricks on your blog and have it link back to the HVAC-specific landing pages you’ve created.

 

There are many other ways to get more clients even without the use of digital marketing. However, digital marketing can introduce your business to many more people around your business and service area, making it more likely for you to get a client.

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Why Is Marketing Important to an HVAC Business?

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HVAC businesses that don’t participate in any kind of marketing campaign mostly rely on word of mouth or traditional advertising, but it’s an unreliable method.

 

As HVAC contractors, you need to invest in digital marketing because it is the most effective and affordable way to bring new clients into your business.

 

Some of the benefits that HVAC businesses can get from investing in digital marketing are:

  • Higher conversion rates on their website by creating a customized landing page
  • Better customer service through social media and blogging posts for their website, which gives customers a chance to ask questions that they might have about HVAC services.
  • Ability to engage with the public on Twitter or Facebook as well as hosting live chats and webinars for potential clients.
  • The ability to advertise your company’s services on other sites with online marketing.
  • The ability to create a blog post about HVAC services that can be shared on social media and have it rank high on the search engines

 

And so much more! The pros weigh more than the cons. The best way for you to get started is by talking with Tipping Point Digital today!

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Looking to Generate More Leads Online?

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To achieve long-term growth in your HVAC business, you need to market online and off. Your digital marketing campaign must be well-funded if you hope to generate more leads and revenue.

 

Let’s get your HVAC marketing ideas off the ground! Tipping Point Digital is here to lift you up!

 

We can assist you with creating a marketing campaign if you don’t have time to do it yourself. Having built successful campaigns over the past decade, our digital marketing experts know how to run campaigns to help your business grow. 

 

Interested to learn more about HVAC marketing? Head on over to our website and book a consultation with our marketing experts! 

 

Tipping Point Digital

https://tippingpointpro.com/power-hour/

 

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